Our London digital agency are experts at identifying and solving Google penalties.
Google’s algorithm is constantly changing, and the latest algorithm update is starting to take effect, with many website owners experiencing a notable drop in traffic and enquiries from websites.
We can help assess your website to figure out exactly what affected you and why.
A prime example of a major algorithm was Penguin, which was released in April 2012. This update specifically targets backlinks to websites. Links from poor-quality websites, link farms or irrelevant websites are seen as “webspam”. Websites linking from them were penalised.
Backlinks have been an important part of Google’s algorithm, and it has now evolved to prevent unethical techniques from gaining ranking advantages. There have been many more similar, smaller updates – such as Penguin 2.0.
More recently, in March 2019 there was a broad core algorithm update that affected a large number of websites. This update was general, in attempts to strengthen the overall quality of search.
Being affected by a Google penalty isn’t the end of the world.
Websites can recover from algorithm updates. There are a number of steps that we can do to help you recover:
This neat widget by SEMrush allows you to check SERP volatility in real-time, so you can check back here if you suspect there may be an algorithm update.
It is important to note that sometimes these fluctuations are normal, and occur as part of Google’s ongoing attempt to stabilise its search engine.