Higher Education Marketing Services

At MintTwist, we're genuinely passionate about digital marketing for the higher education sector.

As established higher education marketing consultants, we offer a range of services and channels from the marketing mix. Whether you are looking for a university marketing strategy to build brand awareness or a marketing campaign that will drive clearing applications, we are experts in devising bespoke plans to accomplish your targets.

Higher education digital marketing

MintTwist’s SEO experts will optimise your website for both search engines and users resulting in a healthy website that ranks correctly for its content – ensuring its visibility in search engines.

In order for your university to remain relevant all year round, we devise long-term content strategies that help engage your target undergraduate and postgraduate audience. In order to support our SEO strategies, MintTwist can also conduct in-depth backlink building campaigns and online PR campaigns.

Some of the services and channels we help universities with include:

In addition to search engine optimisation and content, our paid advertising specialists can plan, implement and report on your university digital campaigns, all while making sure the campaigns are always optimised for performance.

Our Work

  • Search engine optimisation for City University

    City, University of London

    City, University of London is a leading international university and the only one in London that focuses on academic excellence for business and the professions.

  • Royal College of Art

    A successful recruitment strategy for the leading arts university in London.

We pride ourselves in transparency and working together with universities, which is partly why our higher education marketing campaigns have a proven track record of reaching goals, objectives and KPIs. Besides SEO and PPC, we offer a range of other services that combined with a good strategy will ensure a steady rise in brand awareness and admissions for your university.

Over the course of years, we have worked with established higher education clients across the UK. Some of our clients include:

  • City, University of London
  • Cass Business School
  • Goldsmiths, University of London
  • University of East London
  • Met Film School
  • Royal College of Art

Marketing trends in Higher Education

To ensure MintTwist stays at the top of the higher education marketing industry, we continuously develop our skills and produce in-depth research papers into student behavior as well as the latest creative industry trends. We also regularly hold marketing-focused higher education workshops, which are free to attend and aim to share knowledge and provide additional insight into the industry.

Higher Education Marketing Trends

The above trends showcase the important of digital marketing in higher education, especially due to the increase in digital research when students choose a potential university. Having a higher visibility on organic search engine results can vastly increase applications. We can help drive this through our SEO expertise – getting you the best results!

Getting you more students

Our goal and main KPI is to increase your conversions, and therefore, applications to your university. We know the importance of digital marketing to the higher education sector, and have been working with universities for many years.

As a result from increased visibility, you can help potential students find your website easier and have a higher chance of converting students.

The in-house team of experts at MintTwist will always advise and guide you on the best practices and services suitable for your objectives. Get in touch and find out how at 020 3579 5333 or email us at hello@minttwist.com

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