Digital audit
How well are you performing online, and which channels are working hardest for you.
Take control of your digital landscape
A comprehensive and thorough review designed to drive efficiencies and results
Today’s digital landscape comprises a huge number of specialist services across a large number of channels. We can help you understand how well each of these are performing and where you needed to make improvements.
Whether it is the performance of your website and its conversion rates, your SEO project, paid media campaigns our your social media profiles, we have the processes in place to run a full review of the channel and provide you with clear direction as to what is working well, and what needs significant improvement.
Keeping ahead of the competition can also be difficult, so we will take a deep dive into what your competitors are doing, and how well they are doing it.
A thorough and independent digital audit can help reduce budget waste and underperformance to help you get your digital strategy back on track.
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Our audits can help you by:
- Identifying digital opportunity
Understand your strengths and exploit your competitors’ weaknesses - Establishing better processes
Get more control over your digital assets with the right mechanisms in place - Reducing costs
Our audit will highlight areas that are inefficient and losing money - Choosing the right technology
Whether it is for customer management or marketing automation, we’ll recommend the right platforms
Identify skill gaps
We can identify areas in which more training may be required and provide a bespoke program tailored to this.
Independent viewpoint
It can be incredibly valuable to have someone who is detached from your initial digital strategy train an analytical eye over your approach.
Regular, customised reporting
We can set up a customised, automated report on Google Data Studio that will allow you to monitor your own ongoing performance with no additional work.
Website and digital marketing audit
Our audits will assesses the existing website, SEO, PPC, social and overall online performance to give you a clear idea of areas that need improvements and areas in which you are doing well. It includes:
- Immediate action points to tackle serious issues that affect rankings and conversions
- Recommendations for improved performance
- Identified skills gaps in marketing teams and training recommendations
- Twelve-month campaign and task calendar for digital success
- Our two-step approach
Our tried and tested methodology starts with an audit and then works with you to deliver online services more efficiently and effectively. We develop strategies that deliver:
- Experience
Giving an audience a positive online impression and trusts you - Expertise
Showing your authority and knowledge, and reassures audiences that you are an expert in the field - Engagement
Keeps your audience coming back for more by creating loyalty and sales
If you want more from your digital strategy, website and online activities, get in touch with our team to discuss how an audit will help.
