AdWords agency London

In 2018, Adwords rebranded to Google Ads. The purpose of this change was to bring all the different campaign types under a single unified brand: Google Ads now represents Search, Display and Video.

To choose the right bidding strategy for your Ads campaign, you should consider your business goals, budget, and target audience. You can choose from several bidding strategies, including manual CPC, automated CPC, target CPA, and target ROAS.

Quality Score is a metric that measures the relevance and quality of your ad copy, keywords, and landing pages. It impacts your Google Ads campaign by affecting your ad position, cost per click (CPC), and ad rank. A higher Quality Score can improve your campaign’s performance and reduce your costs.

To target specific audiences with your Google Ads campaign, you can use targeting options such as location targeting, demographic targeting, device targeting, and remarketing. These options allow you to reach users who are most likely to be interested in your products or services.

To create effective display ads for your Google Ads campaign, you should use eye-catching images, clear headlines, and persuasive copy that highlights the benefits of your products or services. You should also use targeting options to reach users who are most likely to be interested in your products or services.

To set up a remarketing campaign in Google Ads, you need to create a remarketing tag and add it to your website. You can then create a remarketing campaign that targets users who have visited your website or specific pages on your website.

To optimize your Google Ads campaign for mobile devices, you should ensure that your landing pages are mobile-friendly, use shorter ad copy, and use mobile-specific ad formats such as call-only ads or mobile app ads.

Find out more about creating effective PPC campaigns on mobile.

Negative keywords are keywords that you want to exclude from your Google Ads campaign. To use negative keywords, you should identify irrelevant or low-quality keywords that are triggering your ads and add them to your negative keyword list.

To target international audiences using Google Ads, you should create separate campaigns or ad groups for each language or region you want to target. You should also use keyword research tools to identify relevant keywords and phrases for each target market.

To use Google Ads to promote your mobile app, you can create an app campaign that targets users who are searching for or using apps that are similar to yours. You can also use in-app ads to reach users while they are using other mobile apps.

To use Google Ads to promote your e-commerce store, you can create a shopping campaign that showcases your products and prices in search results. You can also use remarketing to target users who have abandoned their shopping carts or who have previously purchased from your store.

Performance max is a type of campaign you can use in Google Ads. It uses machine learning and data to show the right ads to the right audience. Rather than focusing on keywords, performance max is designed to drive performance based on your desired conversions.

A Google Ad Grant is a pro bono programme designed for charities and non-profit organizations. Those that apply and are successful receive a free Google Ads Account, with a certain amount of ad spend they can put towards their digital marketing. The program is designed to give charities of all sizes the chance to promote their services to a wider audience and have a greater impact.