Veeam Software is the leader in Cloud Data Management, providing a simple, reliable and flexible solution for all organisations. MintTwist were asked to create an e-book as part of a global marketing campaign.
Businesses face evolving challenges in a digitally transformed, fast-paced world. Innovation and technological advances present massive potential for efficiency gains, but with that innovation comes the increased risk of vulnerability and disaster.
The ITIL framework offers many opportunities to bring about positive change and improve operational efficiency.
In particular, it gives businesses highly effective tools to deal with incidents, problems and changes.
MintTwist were brought on board to create an e-book around the ITIL framework which would be used in a global marketing campaign.
We were tasked with taking a complicated processes within ITIL & IT Service Continuity and make it easier to understand for readers, whilst helping to explain why Veeam Solutions within ITIL will help them do their job faster and easier.
With the relatively heavy ITIL topic as the core subject matter, we needed to find a fun way to bring it to market with Veeam at the centre of the conversation.
We decided that a lighter, anecdotal approach would suit the material best with a sophisticated humour running throughout.
The subject matter
In a fast paced environment so vulnerable to disruptions, failure and incidents, only the companies which make the shift to the ITIL frameworks from Reactive to Proactive will remain competitive
We needed an intro to ITIL and the fact that these practices must evolve to being more proactive.
After much research, we cited a the study from Forrester for actual statistics and added callouts and graphics to accompany the statistics to provide more visual interest.
Views of the e-book
Email addresses collected
Wireframes turned into designs
International SEO efforts for pioneers in passive fire protection and high-security glazed solutions
Thoughtful website updates for a respected organization