Shots is the world’s leading commercials magazine aimed at creative directors, agency heads and producers.
- Create an experience that met the same expectations as the offline Shots brand to increase subscriber numbers and existing customer loyalty
- Design a responsive website so subscribers have a seamless desktop and mobile experience
- Support the brand’s “creative connections” by seamlessly linking video, editorial and the directory
- Improve the navigation and layout to make the website more “sticky” and increase page views
- Develop a flexible content management system (CMS) so Shots could easily update and manage the website
- Integrate a third-party video management system
Take 1 — Digital consultation
Developing a larger and more complex website required in-depth consultation to draw up a comprehensive set of requirements, and select the right CMS and video platform.
We analysed systems and recommended that Shots opt for a bespoke CMS. We then created a requirements and technical specification to set the project scope to ensure the project would be delivered successfully.
Creating wireframes before design allowed us to maximise the engagement of each page, understand the user journeys and provide users with the most relevant content.
Take 2 — Website design
Shots’ printed magazine had been rebranded to present a more modern and attractive image. We designed the website to incorporate the new brand elements, making the website consistent and unique.
The website has a responsive design so subscribers can easily view it on a mobile or tablet and manage their account on the go.
Take 3 — The content management system
We created a bespoke CMS to deliver a more flexible, easy-to-use system for Shots. This allowed them to run reports on subscriber data to manage subscriptions more effectively and use the data to improve service.
We also imported thousands of subscription records without any loss of data or service in the run-up to launch.
With the Hybris platform performing a hefty amount of technical work, we ensured that the boundaries of the systems page structure were maintained when building the CSS and HTML.
A core deliverable was to ensure that the functionality of the Hybris platform was seamlessly integrated into the front end build with minimal amendments to the standard page templates which would allow us to deliver the whole project in an aggressive timeline.
Increase in sessions