REaD Group | MintTwist
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REaD Group

REaD Group approached MintTwist in order to help them gain a fresh new website design which would increase the number of users and visits to their site.

Project summary

The key goal was to organise information in a way that made it easy for users to find the info they need instantly, and encourage users to navigate more pages of the website.

In the end, we wanted to design a website that ensured that every user would have a very positive user experience, and leave the site knowing a lot more about REaD Group and the services they offer.

The strategy

We wanted the new website to reflect our client – who are a friendly, warm, approachable company. We also wanted to take a subject that has historically been considered as “dry” and turn it into something fun and personable.

Ultimately, with every new website, we aim to build a site that will help the company achieve its business goals – which almost always consists of acquiring more leads & encouraging people to take specific actions on their website.

Going live

The client was delighted to see a marked improvement in the number of sessions after the website went live: 6,261 vs. 4,195. This was an uplift of  49.25%.

There was also a 29.3 % increase in the users after the site went live vs. before: 4,454 vs 3,452. This also implies that the number of users who do visit the site are more likely to return after the site went live.

In addition, the number of page views increased by 348.79% (40,068 page views vs. 8,928) – this implies that those who are visiting the website are navigating significantly more pages now that the new website is live. In fact, the average pages/ session has increased by 200.70% (users used to visit 2.13 pages on average, now they visit 6.40 pages per average).

MintTwist were fantastic from start to finish!
Samantha BarrowHead of Marketing

Systems integration

With the Hybris platform performing a hefty amount of technical work, we ensured that the boundaries of the systems page structure were maintained when building the CSS and HTML.

A core deliverable was to ensure that the functionality of the Hybris platform was seamlessly integrated into the front end build with minimal amendments to the standard page templates which would allow us to deliver the whole project in an aggressive timeline.

348
%

Increase in page views

200
%

Increase in number of sessions

29%

Increase in new users

300%

Increase in pages per session

And so…

We were delighted to see a marked improvement in the number of sessions after the website went live: 6,261 vs. 4,195.

This was an uplift of  49.25%.

There was also a 29.3 % increase in the users after the site went live vs. before: 4,454 vs 3,452. This also implies that the number of users who do visit the site are more likely to return after the site went live.

In addition, the number of page views increased by 348.79% (40,068 page views vs. 8,928) – this implies that those who are visiting the website are navigating significantly more pages now that the new website is live. In fact, the average pages/ session has increased by 200.70% (users used to visit 2.13 pages on average, now they visit 6.40 pages per average).

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