The key goal was to organise information in a way that made it easy for users to find the info they need instantly, and encourage users to navigate more pages of the website.
In the end, we wanted to design a website that ensured that every user would have a very positive user experience, and leave the site knowing a lot more about REaD Group and the services they offer.
We wanted the new website to reflect the business – who are a friendly, warm, approachable company. We also wanted to take a subject that has historically been considered as quite dry and turn it into something fun and personable.
Ultimately, with every new website, we aim to build a site that will help the company achieve its business goals – which almost always consists of acquiring more leads & encouraging people to take specific actions on their website.
It was also really important that the Admin Area for the WordPress Website was simple and easy to use.
With mobile traffic to the existing website increasing by roughly 20% per year, it was imperative that the whole website development process was considered from a mobile first perspective.
The mobile designs were restructured slightly from the desktop web site designs to ensure that all the relevant, important information would be at hand quickly, regardless of what page you are on.
Increase in page views
Increase in number of sessions
Increase in new users
We were delighted to see a marked improvement in the number of sessions after the website went live: 6,261 vs. 4,195, an uplift of 49.25%.
There was also a 29.3 % increase in the users after the site went live vs. before: 4,454 vs 3,452. This also implies that the number of users who do visit the site are more likely to return after the site went live.
In addition, the number of page views increased by 348.79% (40,068 page views vs. 8,928) – this implies that those who are visiting the website are navigating significantly more pages now that the new website is live. In fact, the average pages/ session has increased by 200.70% (users used to visit 2.13 pages on average, now they visit 6.40 pages per average).