Helping Quadient UK dominate organic search results in their sector
Quadient is a leading mailing equipment and customer experience management company with quest to create relevant, personalised connections and achieve customer experience excellence for their worldwide customer base.
The Project
Goals and Challenges
Quadient UK approached our SEO agency London team with a goal to optimise their on-site content to improve organic rankings for their target audience search terms. We covered various business units such as mailing, business process automation, parcel locker solutions and more. The challenge we faces was non-optimised onsite content and competitors with strong offsite authority.
Our solution
SEO tech audit
Making sure the site is up-to-speed in both Google’s and users’ eyes
Keyword research
Discovering important keyword opportunities to help drive meaningful traffic
Content strategy
Ensuring content is produced with best practices in mind and filling content gaps
Backlink analysis
Analysis of the off-site status of the domain, taking into account both toxic links and link opportunities
Bespoke SEO Strategy
Extensive research and analysis phase of work.
Besides the comprehensive keyword research, our SEO team carried out content and backlink audits as well to fully diagnose the issues and develop a roadmap for improvement.
The bespoke SEO strategy consisted of several phases, including:
- Optimisation of priority pages: metadata, schema, internal linking, on-page content and more
- Finding internal linking opportunities to enhance site hierarchy and connect the pages
- Create articles and generate backlinks from other relevant websites to boost the ranking of the priority pages
The results
The quick implementation of our recommendations resulted in improvement in ranking, organic traffic and visibility. We managed to hit all keyword ranking KPIs. The development of our first set of primary targeted keywords can be seen below.
After this initial success, the client was keen to expand the number of targeted keywords. The ranking data for the additional keywords can be seen below.
After this success, the client was keen to expand the number of targeted keywords. The ranking data for the additional keywords can be seen below.
+530%
Rise in number of impressions YoY
+143%
Growth in the average number of organic clicks to the priority pages YoY
100%
Keyword ranking targets achieved in 6 months
The team at MintTwist have been a joy to work with. They produced a solid approach to help address our immediate SEO priorities and were there to guide us through both our understanding of some of the more complicated SEO principles, as well as implementing the recommended changes. They were and continue to be on hand whenever needed to dive deeper into certain elements of the strategy and are flexible in accommodating our specific ways of working.
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