Paint Chip

About Paint Chip

Paint Chip, an auto repair specialist based in North London wanted to enhance their online marketing strategy through paid search. They tasked MintTwist with improving marketing ROI and delivering a clear forecast of continued revenue growth to empower the business to expand into new locations. The business had been running some PPC campaigns utilising AdWords but were not getting the desired results.

The mission

MintTwist set out to increase the number of paid search conversions and to reduce their CPA. They were keen to grow year-on-year digital performance and position their site prominently online.

The objective

Paint Chip wanted to enhance their online marketing strategy through paid search. They tasked MintTwist with improving marketing ROI and delivering a clear forecast of continued revenue growth to empower the business to expand into new locations. The business had been running some PPC campaigns utilising AdWords but were not getting the desired results.

The strategy

We carried out a full account audit to identify areas for improvement and ways we could reduce wasted spend. We were able to optimise a number of areas, from pausing non-performing keywords, adjusting their geographic targeting to the creation of new campaigns.

We highlighted several possible new campaigns which were to focus on the services PaintChip offered but were currently not marketing. By combining our keyword research and insights from the team at PaintChip we created several new campaigns which were key drivers in the new found success of their PPC activity.

Search

Whilst our PPC team were working away on the account optimisations we looked at ways to improve their SEO visibility. We carried out a site audit which made us aware of faults with their on-page SEO. We were able to implement and fix their Meta descriptions making it easier for Google to understand the topic of each page.

We carried out a piece of keyword research to identify search trends in their industry allowing us to build new service landing pages such as Dent Repair, Scratch Repair and Porsche Repair pages to help catch a larger amount of traffic to the site.

Finally, we made helped guide PaintChip on Local Seo best practices ensuring their listings in local directories were up to date and accurate.

The results

Our SEM strategy has helped to transform PaintChip’s business online, cementing PaintChip’s place in the auto repair industry in North London. In 2018 PaintChip will open their second and third locations taking their first steps in a nationwide growth strategy.

55% decrease in CPA
171% increase in conversions