Nahdi Medical is a leading pharmacy e-commerce website based in the heart of Saudi Arabia. Nahdi Medical work across the Kingdom in over 100 cities using their knowledge to invest back into the Saudi community. As well as providing a variety of pharmaceutical products to the community, Nahdi Medical also leverage their knowledge and understanding to raise awareness surrounding health and prevention of illnesses and diseases.
With bold expansion plans over the next 3 years, Nahdi Medical are aiming to grow the number of their stores from 1,200 to 1,800.
The main aim of Nahdi Medical is to become the leader in the online retail pharmacy space, as well as introducing e-prescriptions to their offering for customers.
As part of Nahdi Medical’s bold expansion plan, the website which was developed on the Oracle OCP programme was at the centre of the growth plans.
"The new designs instantly resonated with the board"
MintTwist’s highly experienced and approachable development team worked closely with Nahdi Medical’s marketing team in Saudi Arabia. This close partnership allowed our team to fully understand the overall business objectives for Nahdi Medical’s new website. Additionally, this close working relationship allowed our development team to understand what the medical market was expecting from an e-commerce website.
Using online retail space best practices, our development team created a set of wireframes. These wireframes specified the fundamental user journeys whilst complying with the construction of the Oracle OCP programme. The Oracle OCP programme was used as the e-commerce programme for this project.
As well as the new website design, the Nahdi Medical brand was also undergoing a minor overhaul.
With early access to the outcome of Nahdi Medical’s internal brand design process, we were able to incorporate the new brand philosophy into the website designs.
The incorporation of the new brand ethos was a huge success as we were able to capture the brand sentiment within the new website designs. This received a quick approval from the board and as such, we rolled out the new website designs across several internal page layouts. We also revisited other digital assets including advertising banners and email templates to roll out the new website designs.
The Oracle OCP programme was an integral component of the website design because from a technical standpoint this platform was going to be doing all of the work. Because of this, our development team had to ensure that we worked within the limits of the systems page configuration when building the HTML and CSS.
As this was the first roll out of the OCP platform in an Arabic character set, we worked closely with Oracle to ensure that all teething issues were resolved prior to the UAT phase of the project.
As a result of the hard work and dedication of our highly experienced development team, we produced a fantastic new e-commerce platform for a wonderful and leading brand. The website designed is one in which others are looking to as the market leading website in the retail space in Saudi Arabia.
If you are looking for a new website that encompasses your brand ethos, identity and values whilst utilising industry best practices then contact us today at MintTwist to talk about how you want your new website design to look like.
At MintTwist we pride ourselves on delivering market-leading results through our bespoke and close relationships with our clients. We understand that not every client is looking for the same thing, which is why our development team listens closely to your needs both during and prior to starting the project to ensure that the project is tailored to your goals.
Alternatively, if you are interested in digital marketing then contact one of our digital marketing executives to find out how we can help you with your digital marketing needs.