Nahdi Medical is the largest retail pharmacy chain in the Middle East and North Africa.
We strategised, planned and created the first e-commerce website for the business.
Forging a new path
MintTwist’s highly experienced and approachable development team worked closely with Nahdi Medical’s marketing team in Saudi Arabia. This close partnership allowed our team to fully understand the overall business objectives for Nahdi Medical’s new website.
Additionally, this close working relationship allowed our development team to understand what the medical market was expecting from an e-commerce website.
Using online retail space best practices, our development team created a set of wireframes. These wireframes specified the fundamental user journeys whilst complying with the construction of the Oracle OCP programme.
The Oracle OCP platform was used as the e-commerce programme for this project.
As well as the new website design, the Nahdi Medical brand was also undergoing a minor overhaul.
With early access to the outcome of Nahdi Medical’s internal brand design process, we were able to incorporate the new brand philosophy into the website designs.
The incorporation of the new brand ethos was very well received and we were able to capture the brand sentiment within the new website designs. This received a quick approval from the board and as such, we rolled out the new website designs across several internal page layouts.
We also revisited other digital assets including advertising banners and email templates to roll out the new website designs.
Integrating with Oracle OCP
The Oracle OCP platform was an integral component of the website design because from a technical standpoint this platform was going to be doing all of the work.
Because of this, our development team had to ensure that we worked within the limits of the systems page configuration when building the HTML and CSS.
As this was the first roll out of the OCP platform in an Arabic character set, we worked closely with Oracle to ensure that all teething issues were resolved prior to the UAT phase of the project.
It was a please working with Lee and his team on this marquee project for our brand, we certainly learnt a lot along the way. The outcome is a fabulous platform for suture success.
As a result of the hard work and dedication of our highly experienced development team, we produced a fantastic new e-commerce platform for a wonderful and leading brand.
The website designed is one in which others are looking to as the market leading website in the retail space in Saudi Arabia.
Wireframes turned into designs
Products available to buy
Increase in Newsletter signups
Increase in Time on Site
If you are looking for a new website that encompasses your brand ethos, identity and values whilst utilising industry best practices then contact us today at MintTwist to talk about how you want your new website design to look like.