Miele having recently embarked on an 18 month website re-design project, required the expertise and support of MintTwist to ensure that their enterprise SEO was brought completely up to date in order to maximise the investment into the digital products.
With best practice in mind, we set about auditing the existing digital infrastructure before recommending a 12 month action plan to improve their visibility in natural search.
The report highlighted some core areas of their architecture that would yield some amazing results.
Enterprise SEO that increases brand visibility
Working closely with the marketing teams for each product area – floor care, cooking, refrigeration and laundry. We gained insights into the core business unit strategies for the next 18 months and fed this into the audit process.
With each product area having it’s own set of objectives, we conducted individual research pieces that covered competitors, keywords, content, imagery.
With this complete, we compiled our recommendations, designed to meet these objectives over the medium and long term, and delivered the recommendations back to the business units .
Our strategies focused on the following core areas:
With the website controlled centrally from HQ in Germany, we worked with the technical teams to ensure that the recommendations were implemented as desired.