Italia Online were keen to increase the advertising opportunities within their current portfolio of products.
One of the marketing decisions was to create a new initiative to create a suite of market leading Mobile Apps to create an engage communities.
We were asked to build the new Weather App product.
A community based weather app
Our first port of call was to create a series of user journeys that we wanted our users to follow.
Once we had agreed these we were in a position to start work on the wireframes for the project.
Each wireframe in the app was skinned with a new visual style created for the new app. There was a new set of brand guidelines that had to be adhered to, we were in a position to be able to influence these guidelines with respect to new digital assets.
Outlining the functionality was critical to developing a successful, bold e-commerce website design. By thinking through the customer journey in the planning stages, we were able to create a smooth and attractive path through the website.
Once we had a Beta version of the app ready for a select group of users to test in earnest, we created some focused user groups to gather valuable feedback.
This input was then fed back into the UAT loop to further enhance the product ready for a v1.0 release to the wider general public in Italy.
With the user feedback incorporated into the product, and a significant marketing budget poised for activation, the app was launched into the market with a bang.
What’s the weather like in your city?