Inokim

The mission

Inokim have struck a deal with Scootin to distribute their electric scooters in the UK for the first time.

The aim is to dominate the UK market in the first 2 years of operation.

This website design project is the first component of a complex digital marketing strategy that will see 1000s of Inokim scooters on the streets if the UK by 2020.

Driving the design process

With a fantastic new electric scooter about to dominate the market in the UK, we needed to make an immediate impact with the target market – the funky & trendy Londoners who live and work in the capital city.

The design needed to stand out from the crowd whilst remaining eminently familiar when it comes to eCommerce websites that we all use very day.

Design

In line with the new website project, the brand was undergoing a minor revamp.  With early access to the output of this internal brand design process, we incorporated the new brand ethos into the website designs.

The process was a huge success as we immediately captured the brand sentiment in the new designs.

With quick approval coming back from the board, we rolled out the new website designs across the dozens of internal page layouts, as well as revisiting other digital assets including advertising banners and email templates.

Integrating with wooCommerce

We needed a reliable platform which could handle the products and online transactions, one which would integrate into the WordPress website with ease.

WooCommerce was the obvious choice and we slotted it in seamlessly behind the scenes.

Invoicing, stock control, email communications and reporting were all configured to help run the business with minimal fuss.

Scoot off

The result is a fantastic new product for an exciting new brand.

In the first quarter, sales of the scooters exceeded expectations and have given the brand a huge platform to build upon.