Hugo Oliver have become one of the fastest-growing specialist bathroom and tile retailers in the UK thanks to their superior expertise, presentation and quality of showrooms, customer care, and their increasing reputation as an authority in the luxury market.
It was felt that their online presence was more of a utility instead of a marketing tool and that they were not reaching their full potential.
They decided that outside help was needed to take their online presence to the next level so they reached out to us.
What we did
We analysed their website and audited their digital performance and areas for improvement. With this data we were able to devise a digital strategy that would transform their online presence from an e-commerce-led tool to a more experiential, dynamic site with the key ability to buy products online.
We designed and built a WooCommerce website that would showcase their products and portfolio, integrating company photography, bespoke CSS and elaborate fonts to create a new, bold magazine-style layout that would serve as a source of knowledge and aspiration.
Our expert website designers in London designed and built the online shop from the ground up in WooCommerce which would allow us to showcase the new Hugo Oliver branding, showrooms and cast array of unique products through easy navigation and a product filter system.
We also introduce an intelligent search function to allow users to jump straight to a product.
Increasing search engine performance
Once we had launched the website, we took on the challenge of increasing SEO performance.
As part of the original website build we had run an SEO audit to identify all areas that needed improvement.
Top of the list were:
- Improve the content on product pages
- Improve the meta data – titles, descriptions, H1s, H2s
- Create alt tags for all images
- Improve internal linking
- Create a blog with regular contributions
- Create topical landing pages with inspiration and ideas
Increase in session time
Decrease in bounce rate
Increase in sales
Hugo Oliver’s new website saw significant improvement in bounce rate through their site entry points showing that their site had grown more immersive and engaging for their customers.