Hugo Oliver have become one of the fastest-growing specialist bathroom and tile retailers in the UK thanks to their superior expertise, presentation and quality of showrooms, customer care, and their increasing reputation as an authority in the luxury market.
Hugo Oliver felt that their online presence was more of a utility instead of a marketing tool and that they were not reaching their full potential.
They decided that outside help was needed to take their online presence to the next level so they reached out to us.
To begin, we analysed their website and reported on their performance and areas for improvement. With this data we were able to devise a strategy that would transform their online presence from an e-commerce-led tool to a more experiential, dynamic site with the key ability to buy products online.
Our first objective was to design and build a site that would showcase their products and portfolio. We integrated company photography, bespoke CSS and elaborate text to create a new, bold magazine-style layout that would serve as a source of knowledge and aspiration.
Then we redesigned and built the online shop from the ground up to showcase the new Hugo Oliver branding, showrooms and products through easy navigation and a filter system.
We analysed the old site’s data to help identify specific KPI’s from the new site. Hugo Oliver’s new website saw significant improvement in bounce rate (10%) through their site entry points (the homepage and the blog areas) showing that their site had grown more immersive and engaging for their customers.