Felt Music are a music supervision, licensing and production company, the answer to all your music needs.
We created a bespoke website and music library management system to take the music consultancy to the next level.
Felt is a music consultancy specialising in creating and producing bespoke music for video, commercials, television and film. Based in Soho, the company bolsters a talented staff known for their encyclopedic knowledge of music, consultancy and production talents.
Felt wanted to take their company to the next level and asked us to help them get there by updating their branding, web design and creating an elaborate and unique music library.
Behind the Scenes
We analysed the existing website and created a detailed report highlighting the current performance and areas for improvement.
We also oversaw several sessions with members of the business to understand how the existing business processes were being managed. It quickly became clear that there would be a huge opportunity to save the business time and money by incorporating several manual, offline processes into the new CMS.
We decided that we would completely re-design their website to align with fresh branding and building a music library with browsing, downloading and playlist creating capabilities.
Behind the scenes we would build a bespoke music library for Felt that utilised all the capabilities needed for an efficient system.
We developed the ability for users to download music, create and share playlists, categorise tracks and an in-depth search function that would work throughout the library – as well as a custom WAV player which would allow the user to control the tracks with a visual accompaniment.
The site looks so much better and we’ve even received comments from our clients saying how much they prefer it! Amazing work guys!
Bringing it all together
We designed and built a stand alone marketing site for Felt that would act as a front for the music library’s functionality.
The back office is a custom built CMS that allows Felt to manage their vast array of music content as well as to copy data internally resulting in a unique and dynamic website and music library for Felt.
Gigabytes of music stored
Searchable music tracks
Increase in web traffic
Increase in session time
A wonderful new website for a fabulous well-loved brand.
The website has saved a huge number of admin hours per week with the way in which we have streamlined some of the core operational tasks within the back office system.
In addition, feedback from clients has been fantastic!