Felt is a music consultancy specialising in creating and producing bespoke music for video, commercials, television and film. Based in Soho, the company bolsters a talented staff known for their encyclopedic knowledge of music, consultancy and production talents.
Felt wanted to take their company to the next level and asked us to help them get there by updating their branding, web design and creating an elaborate and unique music library.
We started by analysing their current website and reporting on their performance and areas for improvement. We decided that we would completely re-design their website to align with fresh branding and building a music library with browsing, downloading and playlist creating capabilities.
Our first task was to build a bespoke music library for Felt that utilised all the capabilities needed for an efficient system. To accomplish this we developed account creation and login, the ability for users to download music, create and share playlists, and category and search control throughout the library.
Finally, we designed and built a separate marketing site for Felt that would act as a front for the music library’s functionality and a custom built CMS that allows Felt to manage their content as well as copy data internally resulting in a unique and dynamic website and music library for Felt.