Discovery Education

Helping to cultivate curiosity in the classroom.

The mission

Discovery Twitter ad on iphone.

Inspiring exploration

As a strong worldwide brand but a newcomer to the UK education market, an objective was to increase awareness of Discovery Education within primary and secondary schools.

We encouraged teachers to engage with the brand online and explore their excellent product offering of more than 19,500 digital resources and over 1 million apps created and published by students.

Encourage innovative partnerships

Discovery Education was positioned as an empowering partner to educators.

Not only do the quality tools they provide make the classroom environment more engaging, but also simplify keeping teaching content up-to-date.

We showed innovative lesson plans, video, games and activity resources to be only a registration away.

Discovery Education maths resource pyramid

The results

The campaign has achieved fantastic traction.  High level stats include:

avg.Facebook CTR  +325%

Facebook fans +47%

PPC conversion rate +51%