Helping to cultivate curiosity in the classroom.
"The ROI significantly outperformed traditional media"
As a strong worldwide brand but a newcomer to the UK education market, an objective was to increase awareness of Discovery Education within primary and secondary schools.
We encouraged teachers to engage with the brand online and explore their excellent product offering of more than 19,500 digital resources and over 1 million apps created and published by students.
Discovery Education was positioned as an empowering partner to educators.
Not only do the quality tools they provide make the classroom environment more engaging, but also simplify keeping teaching content up-to-date.
We showed innovative lesson plans, video, games and activity resources to be only a registration away.
The campaign has achieved fantastic traction. High level stats include:
avg.Facebook CTR +325%
Facebook fans +47%
PPC conversion rate +51%