Cass Business School | MintTwist
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Cass Business School

Helping to grow the sign-ups to Cass courses

The mission

Cass Business School were keen to explore options to take their business beyond lubricants. They developed Castrol XV to give motor sport enthusiasts an opportunity to experience a variety of high-impact driving activities. These activities were offered at events such as the British Touring Car Championships and World Rally Championships.

They needed a website that conveyed the passion and excitement of the activities, as well as helping them build-up their marketing database of driving and biking enthusiasts. They asked us to bring this vision to life.

Laying new track

Working closely with Milk and More’s UK marketing team, we grasped both the objectives for the new site and what the market expectations were from an ecommerce platform.

We started by drawing up a detailed functional specification and wireframes for the main website areas, as well as a project plan.

The process of creating a B2C transactional website led to interesting internal challenges. Key to navigating through these issues were regular meetings and updates with the internal team and communicating to key stakeholders.

Driving design

Each wireframe was skinned with the Castrol XV design, which had to conform to Castrol’s brand guidelines.

Outlining the functionality was critical to developing a successful, bold e-commerce website design. By thinking through the customer journey in the planning stages, we were able to create a smooth and attractive path through the website.

Crossing the finish line

The final website gave Castrol valuable brand exposure at sponsored events, as well as generating increased awareness with motoring enthusiasts.

Wireframes turned into designs

Wireframes turned into designs

Wireframes turned into designs

Wireframes turned into designs

And so…

The result is a wonderful new e-commerce platform for an iconic UK brand.

With much positive feedback from the huge customer base, plans are in motion for a phase 2 of work which will include the addition of more new features to the website platform to allow users more control over there orders and scheduled deliveries.

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