AMX website design case study | MintTwist
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Hardworking new site for a renowned investing consultancy

Project summary

The AMX is a platform designed to deliver cost savings and efficiencies for investors, asset managers and intermediaries. The platform AMX built allows institutional investors and their managers to work seamlessly together.

The AMX had a website that wasn’t performing the way they needed it to, and after various piecemeal updates it had become overburdened and not fit for purpose.

MintTwist was asked to create a new website from scratch, using the robust AMX brand guide to keep the visual language on theme with their various other brand elements. We worked together with the marketing and various other teams at AMX to architect a site that works well from a conversion point of view, as well as showing the brand in a more  modern way.

AMX wanted a site with which they could have confidence sharing with clients, so we worked hard to fully understand the internal structure of the business as well as the audiences they are trying to attract.


  • We desperately needed to improve the look and feel of the website
  • Improve the user experience and make key content easier to find
  • Create more calls to action to encourage enquiries
  • Re-engage the internal teams at AMX with the website so that they can have confidence sending clients to the site
  • Integrate with various marketing tools used by AMX


We worked with AMX to create a full plan for the new site, including a robust risk-management program so that all integrations run smoothly. It was important that we create a new site that fixes the various problems introduced over the various updates that preceded the project, as well as play off the AMX brand to elevate the feel and look of the site.

The company desperately needed a site that they could feel confident sharing with clients, so our challenge was balancing the internal needs of the company with the needs of the website’s various audiences.

Wireframes turned into designs

Wireframes turned into designs

Wireframes turned into designs

Wireframes turned into designs

And so…

Ultimately we built a whole new digital look for the company, with a site that AMX can have faith and confidence in.

The content is much easier to find with a more robust website structure, and the key website sections all have specific calls to action and measurable goals. Not only does the site now work harder for AMX, but it also presents the company in a more modern, lightweight and nimble way, which is a key tenet of their brand philosophy.

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