Are you struggling to rationalise and understand the contribution digital is making to marketing and business strategies? Join us for an interactive and practical session on creating a digital dashboard for quicker and better reporting.
Digital now makes up on average 38% of marketing budgets. But how do you know if this is money well spent and delivering value for your business? What areas need more fuel and which ones are falling flat?
Regular reporting to stakeholders and boards is crucial to maintain and securing digital budgets as well as buy-in. It also keeps your strategy efficient and high-performing.
Our session is aimed at leaving you with a structure for a new digital marketing dashboard and will cover:
- Analytics – what data you should look at and shortcuts
- Effectively measuring content marketing</li>
- Tracking owned, paid and earned media
- Social media benchmarking and measurement
Who should attend?
Marketing directors, managers and executives who want to develop better reporting processes for their company. Please note that spaces are limited and cannot be offered to students.
All of our workshops are free.