Creating a Digital Measurement Dashboard

A practical workshop on improving digital measurement.

Are you struggling to rationalise and understand the contribution digital is making to marketing and business strategies? Join us for an interactive and practical session on creating a digital dashboard for quicker and better reporting.

Digital now makes up on average 38% of marketing budgets. But how do you know if this is money well spent and delivering value for your business? What areas need more fuel and which ones are falling flat?

Regular reporting to stakeholders and boards is crucial to maintain and securing digital budgets as well as buy-in. It also keeps your strategy efficient and high-performing.

Our session is aimed at leaving you with a structure for a new digital marketing dashboard and will cover:

  • Analytics – what data you should look at and shortcuts
  • Effectively measuring content marketing</li>
  • Tracking owned, paid and earned media
  • Social media benchmarking and measurement

Who should attend?

Marketing directors, managers and executives who want to develop better reporting processes for their company. Please note that spaces are limited and cannot be offered to students.

All of our workshops are free.

Thanks for your interest. We’ll be in touch soon.

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Are you interested in attending this event?

Please give us your details below (we don’t sell data) and we’ll be in touch.


  • 14:30
    Registration and refreshments
  • 14:45
    What makes a great dashboard?
  • 15:00
    Developing a measurement model
  • 15:30
    What tools should you use?
  • 16:00
    Creating a dashboard



MintTwist Towers
800 Highgate Studios
53-79 Highgate Road
London NW5 1TL