History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Instagram Ads For All    

Instagram advertising, which was previously only available to large brands, is now rolled out for all brands. The Facebook advertising platform is used for audience targeting, so advertisers creating ads don’t have to worry about learning how to target audiences on a new channel. 

YouTube Launches ‘Red’    

Subscribers of YouTube Red can pay and watch videos without having to view any ads. Users no longer have to wait 5 seconds to skip ads and watch YouTube videos with no interruption, instantaneously. 

Facebook Reaches 1 Billion Users    

In a landmark achievement, Facebook is the first social network to hit 1 billion active users in a single day. Congratulations! 

Pinterest Launches Buyable Pins    

Buyable pins were first introduced in the US. This allows users to buy products without leaving the Pinterest platform.