History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Online Ad Spend Tops Newspaper Ad Spend    

It was the first time, since digital advertising became an option for brands and companies, that the budgets advertisers spent online tops advertising spent in traditional mediums, such as newspapers. 

Universal Analytics Is Released    

The release of universal analytics was beneficial to digital marketers globally. Universal analytics allowed users to connect multiple devices, to track data more accurately and create custom metrics. 

Facebook Buys Instagram    

Facebook purchased Instagram, the popular photo sharing social network for $1 billion. Mark Zuckerberg stated, “We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagram on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook. This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all.”

More Users Check Emails On Their Smartphones    

A significant 40% of consumers check and read their emails through their smartphone. This requires brands and companies to up their mobile marketing and mobile optimisation, to guarantee that traffic to site converts accordingly.  



Facebook Launches Promoted Posts    

Paying as little as $5, with Facebook’s new advertising option, advertisers are able to reach more fans to promote their page content, with promoted posts shown on the regular News Feed.

Google Penguin Algorithm Is Introduced    

In April 2012, Google launched the Penguin update. This latest algorithm allowed the search engine to better catch sites that resulted in spammy search results, especially sites that used blackhat means to receive inbound links.