History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Facebook Features Social Adverts    

Facebook’s social adverts aim to make ads seen on the platform much more relevant for users of the site. They are served dependent upon user interests and actions their friends have taken.

YouTube Launches Advertising    

Advertising becomes YouTube’s money-maker. Being the second most used search engine after Google, YouTube has become a great platform to promote businesses and brands.  

From DVD Rentals To Streaming    

In 2007, Netflix introduced streaming, allowing members to view TV shows and movies instantly. No longer is Netflix a DVD rental site, but the most used streaming platform. 

The First iPhone Is Launched    

The first of the revolutionary Apple iPhone was launched on 1 January, 2007.