History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Google Gives BMW The Death Penalty    

BMW was blacklisted by Google for attempting to manipulate its search rankings for the term “used car.” BMW’s page rank was reduced to zero, guaranteeing its search keywords not appearing at the top. 

 

Google Checkout Debuts    

Google Checkout was launched in 2006 to simplify the online paying process. Allowing users to save their personal information in their Google account, Google Checkout makes the next purchase much easier. However, the function ended in November 2013. 

Facebook Launches Its ‘News Feed’ Feature    

Facebook launched its ‘News Feed’ feature, showing more posts that are related to users such as updates from friends, pages liked and but less “sales-y” content. 

Twitter Is Born    

Twitter, the up-to-the-minute, topical social channel, was launched a decade ago in 2006. Today, the platform has over 310 million monthly active users. The 140 character limitation for tweets was based on the site being founded as the ‘SMS of the Internet.’ 

 

 

YouTube’s First Advertisement    

In 2006, YouTube entered their first advertising partnership with NBC. Gone are the days where users could view a YouTube video clip without pressing ‘Skip Ad’ after 5 seconds of an advertisement playing.