History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

What’s PCI DSS?    

Payment Card Industry Data Security Standard (PCI DSS) was introduced to assist in guaranteeing credit card security and avoid fraudulent online activity in 2004. This global standard covers all the major cards and allows users to better control and protect their personal data. 

MOZ Is Released    

Rand Fishkin launched SEOMOZ, now known only as ‘Moz’ in 2004. Since its introduction, it has become the SEO industry authority to determine a site’s rankings for search engine optimisation. Although companies were once only concerned with having “good” SEO, now relevant content must also be considered for searchers and site visitors to enhance the user experience.

The First Multimedia Email Is Sent    

In addition to colloquial acronyms such as ‘LOL’ and ‘OMG’ being added to the dictionary, in 2004 the first multimedia email was sent. Thus, the basis of email marketing and how we receive subscription emails from brands and companies today, was set. Email is dead, long live email! 



Google Goes Public    

The search engine Google went public in August 2004. 19.6 million shares were offered at a price of $85 per share. With the search engine going public, some employees who had large stakes in the company became instant millionaires.

Digg.com Is Born    

Digg.com, the news aggregator, came into existence in 2004. Delivering trending and engaging stories featured across the internet. The site was redesigned in July 2012 to enhance social content sharing capability.

Flickr Is Released    

Launched by Ludicorp in February 2004, the photo-sharing site became an instant hit. Early versions of Flickr featured a chat room called FlickrLive, where users could exchange real-time photos. Today, Flickr introduced 1000 GB of free storage for all users accounts to maintain the increasing image storage demand. In addition to Flickr, the site has rolled out other features such as Flickr App, Flickr Camera Roll and Uploadr are very popular among users. 

April Fools! Google Launches Gmail    

Gmail, an email service, was launched on April Fool’s Day, 2004. Known by the code name Caribou, the project was the brainchild of Paul Buchheit. Initially, the use of the email platform was limited to Google employees, but was made publicly available in February 2007.

Facebook Arrives    

Facebook was launched by Harvard student Mark Zuckerberg, as a social networking platform to upload one’s personal profile and virtually connect with friends. With 1.65 billion users today, Facebook was initially limited to Harvard students and then to those who attended a higher education institution in the U.S. It was made public in September 2006 to everyone with a registered email address.