History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

eBay Acquires PayPal    

The digital tech industry wouldn’t be complete without company buy outs. eBay acquired online payments company PayPal in a deal valued at $1.5 billion. It then phased out its own competing service, eBay Payments. 

MintTwist is Born    

The most interesting of all our timeline’s entries occurred in 2002, when our digital agency officially burst onto the scene. Founded by childhood friends Alexis Pratsides and Elliott King, our full-service digital agency based in Kentish Town, North London now boasts over 20 digital strategists.

Google Re-Launches AdWords    

In February 2002, Google introduced a new version of AdWords. Google once again established itself by launching the new version of AdWords and rewarding advertisers with ‘positions’ based on the relevance and bid pricing of their ads.