History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

The Rise and Rise of Social Media    

With the explosion of content marketing and access to create new and exciting platforms, the social media medium was born. Channels such as Twitter, Facebook, LinkedIn, YouTube, and Instagram presented new opportunities for brands to engage and entertain customers. 

Dot-Com Bubble Bursts    

On March 11, 2000, technology shares began to fall as the dot-com bubble burst. The dot-com boom lasted only 3 years, from 1997 to 2000. Silicon Valley had a 17% declination in high-tech industries and lost 85,000 jobs.

Google AdWords Is Launched    

Google AdWords launched with just 350 customers. The self-service ad programme assists Google in monopolising search engine rankings, by providing advertisers with specific keyword targeting and performance feedback.

Kodiak Is Introduced    

In September 2000, Apple introduced Mac OS X Public Beta, internally named ‘Kodiak.’ It was the first publicly available version of Mac OS and could be purchased by users for $30.