History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

“Blog” Becomes A Used Word    

Prior to 1999, the word “blog” didn’t exist as a colloquial, used word. However, it officially became defined in 1999. 

Blogger.com Is Launched    

On August 23, 1999, Blogger.com was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularise the “diary-esque” blog initiative. 

Couch Potatoes Rejoice! Netflix Is Launched    

Two software engineers, Reed Hastings and Marc Rudolph founded Netflix to rent movies on DVD. However, with the potential of streaming videos and TV shows, the service adopted a monthly subscription model: unlimited rentals for a single monthly rate. 

Victoria’s Secret Debuts    

In 1999 the underwear industry changed for good with the release of the Victoria’s Secret website. In the same year, Victoria’s Secret’s 30 second Super Bowl advertisement led to one million visits to the company’s website within an hour of airing.

The First Online Shop    

You’ll never need to leave your couch again. Zappos.com, an online shoe and clothing shop based in Las Vegas, Nevada, was founded in 1999 by Nick Swinmurn. Swinmurn’s initial inspiration came when he failed to find a pair of brown Airwalks at his local mall. 

Web Feed Formats Are Launched    

RSS is the first version of the web feed formats used to publish frequently updated works in Netscape. RSS feeds enable publishers to populate and publish information automatically. Additionally, RSS feeds provide users with to-the-minute updates from favoured websites.