History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

The Battle For Ecommerce    

Google and Yahoo, two leading search giants, begin their own eCommerce subsidiaries. Yahoo’s eCommerce store is called Yahoo Stores.

PageRank Is Introduced    

The first of many Google metrics to be introduced is PageRank, an algorithm used by Google Search to prioritise websites in their search engine results. Named after Larry Page, one of the founders of Google, it works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.


The Data Protection Act, the priority piece of legislation that governs the protection of personal data in the UK, is amended to provide a way for individuals to control searchable information about themselves. 

Electronic Postage    

In January 1998, snail mail stamps give way to electronic postal stamps, that can be purchased and used in replacement of traditional stamps. 

And Then There Was PPC    

Can you remember where you were when PPC came into existence? In February 1998, Jeffrey Brewer of Goto.com, a startup company, presented a concept that would evolve to become PPC advertising at the TED conference in California.