History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

eBay Is Created    

Back in September 1995, Pierre Omidyar launched a site called ‘Auction Web,’ which evolved into the eBay we know and use today. From the beginning, Omidyar conceived of the site as a marketplace for the sale of goods and services. 

AltaVista Is Launched    

Being an early and popular web search engine, AltaVista was the first to allow for natural language queries for its users. However, it declined in popularity due to Google and was purchased by Yahoo! in 2003. 


Released in 1995, Internet Explorer was one of the most used web browsers, hitting an all time usage share of 95% during 2002 and 2003. On March 17, 2015, Microsoft released ‘Microsoft Edge,’ which replaced Internet Explorer. 

CLASSMATES.COM Hits The Scene    

Created by Randy Conrad, Classmates.com is a social media website that assists its members find, connect and keep in touch with friends and acquaintances from school life. In early 2008, Nielson Online ranked Classmates as no.3 in unique monthly visitors amongst social media channels. 

Here Comes SEO    

The first recorded use of the term ‘Search Engine Optimisation’ was by John Audettes. The meaning of SEO has evolved and changed over the years to now refer to webmaster-provided information like meta data, keyword density, technical SEO and other on-page factors.