History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

The First Third Party Payment Service Is Born    

In 1994, the first third party payment service for processing online credit cards was released. SSL (Secure Sockets Layer) also became the first security technology to establish an encrypted link between a web server and browser. This link ensured that all data that was shared between the server and browser remained confidential. 


Netscape Navigator is a discontinued proprietary web browser. In the 1990s, it was one of the most widely used web browsers. However, by 2002, web users had moved onto other browsers, such as Microsoft’s ‘Internet Explorer.’ 


Coining ‘Banner Advertising’    

In October 1994, the founders of Hotwired were brainstorming ways to pay their writers when they lit upon the idea of selling ad space in large quantities. Thus the term ‘banner advertising’ was coined. AT&T were one of the first companies to purchase ad space to promote themselves in the web magazine. 


Welcome Yahoo    

Yahoo! was founded in January 1994 by Jerry Yang and David Filo, who were Electrical Engineering graduate students. They created a website named “Jerry and David’s Guide to the World Wide Web”. The Guide was a directory of other websites.  In April 1994, Jerry and David’s Guide to the World Wide Web was renamed “Yahoo!”. The yahoo.com domain was created on January 18, 1995.

The First Blog Arrives    

Credited to Swarthmore College student, Justin Hall, currently an American journalist and entrepreneur, the blog begun as a web-based diary.