History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Buy Your Groceries Online    

In 1989 Peapod, based in the US, launched the first online grocery store. Two brothers, Thomas and Andrew Parkinson, were developing a new way to shop. With DOS programming software, dial-up modems and floppy disks, they created Peapod.com, and shopping from a computer for home-delivered goods was born. 

World Wide Web Is Born    

In 1989, Tim Berners-Lee, a British scientist at CERN, invented the World Wide Web (WWW). It was originally developed for meeting the demand for automatic information-sharing between scientists in universities and institutions around the world.