History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

The Mac Is Introduced    

Directed by Ridley Scott, Apple introduced the Apple Macintosh personal computer in a commercial that’s only national airing was during the third quarter of the Superbowl XVIII. English athlete Anya Major performed as the unnamed heroine. She represented the coming of the Macintosh as a means of saving humanity from “conformity”. The theme of the commercial was anĀ allusion to George Orwell’s noted novel, Nineteen Eighty-Four.