History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

The First B2B Electronic Transaction    

Thomson Holidays submitted the first B2B electronic transaction using the technology developed by Michael Aldrich, who invented online shopping. 


The first IBM personal computer, formally known as the IBM Model 5150, used Microsoft´s MS-DOS operating system. The IBM PC revolutionised business computing by becoming the first PC to gain widespread adoption by industry.