History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Online Shopping Created    

Michael Aldrich, an English inventor and entrepreneur, invented online shopping, known originally as teleshopping. Aldrich’s system connected a modified TV to a real-time processing computer via a domestic telephone line. It enabled online transaction processing between consumers and businesses, or between one business and another, a technique that evolved into eCommerce.