History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

The First Email    

While working on ARPANET, the precursor to the internet, Raymond Tomlinson invented email. Initially messages could only be sent and read on the same computer. It is believed the first email message Tomlinson sent was the top row of keys on the keyboard – QWERTYUIOP.


The original specification for the FTP, ‘File Transfer Protocol,’ was written by Abhay Bhushan and published on 16 April, 1971. It, as a standard network protocol, helps to transfer computer files between a client and server on a computer network.