Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.
Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.
Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.
E. St. Elmo Lewis, an American advertising advocate, developed the AIDA (Attention, Interest, Desire, Action) model. This maps a theoretical customer decision journey, from the moment a brand or product attracts consumer attention to the point of action or purchase. This ‘Purchase Funnel’ is still used today.