History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Online Ad Spend Tops Newspaper Ad Spend    

It was the first time, since digital advertising became an option for brands and companies, that the budgets advertisers spent online tops advertising spent in traditional mediums, such as newspapers. 

First T.V. Ad In The U.K.    

Television advertising in Britain began on 22nd September, 1955. The first commercial was for Gibbs SR toothpaste. It featured a tube of toothpaste, a block of ice and a commentary about the product’s “tingling fresh” qualities.

First T.V. Ad In The U.S.    

The first TV advertisement aired in the US on 1st July, 1941. It was a 10-second advertisement by Bulova, a watch and jewellery company founded in New York. The advertisement was not filmed, but used only graphics and live voice-over.

First Radio Commercial    

Back in 1922, America’s airwaves changed forever. New York radio station WEAF broadcast the first paid radio commercial for flats in Jackson Heights. 

Outdoor Advertisement Rentals    

It wasn’t long before people realised they could cash in on leasing advertising space. The earliest known billboard leasings date back to 1867.

AIDA Model    

E. St. Elmo Lewis, an American advertising advocate, developed the AIDA (Attention, Interest, Desire, Action) model. This maps a theoretical customer decision journey, from the moment a brand or product attracts consumer attention to the point of action or purchase. This ‘Purchase Funnel’ is still used today.

The First Catalogue    

Sears, Roebuck and Co., now American department stores, issued the first catalogue.The catalogue featured sewing machines, bicycles, sporting goods and automobiles.

Wanted: Strayed or Stolen    

In 1650, the first newspaper advertisement appeared. If offered rewards for 12 stolen horses.

Heading Back In Time    

With the invention of the printing press in 1440 by Holy Roman Empire Johannes Gutenberg, businesses began plastering posters on walls and doors within their communities. The first poster advertisement in English was placed on church doors in London in 1492.