Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.
Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.
Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.
Instagram advertising, which was previously only available to large brands, is now rolled out for all brands. The Facebook advertising platform is used for audience targeting, so advertisers creating ads don’t have to worry about learning how to target audiences on a new channel.
Google AdSense is an advertising placement service. The platform allows publishers to present specific advertisements on specific website pages with the aim of earning revenue every time a visitors views or clocks the ad.
In February 2002, Google introduced a new version of AdWords. Google once again established itself by launching the new version of AdWords and rewarding advertisers with ‘positions’ based on the relevance and bid pricing of their ads.
Google AdWords launched with just 350 customers. The self-service ad programme assists Google in monopolising search engine rankings, by providing advertisers with specific keyword targeting and performance feedback.
Can you remember where you were when PPC came into existence? In February 1998, Jeffrey Brewer of Goto.com, a startup company, presented a concept that would evolve to become PPC advertising at the TED conference in California.
DoubleClick, an online ad-services providing agency provided online advertising, creating a way to track banner ad clicks and consumer behaviour so that return-on-investment (ROI) could be properly reported.
In October 1994, the founders of Hotwired were brainstorming ways to pay their writers when they lit upon the idea of selling ad space in large quantities. Thus the term ‘banner advertising’ was coined. AT&T were one of the first companies to purchase ad space to promote themselves in the web magazine.