Google rolls out “Medic” update 2018 Organic Search
In early August of this year, Google released an algorithm upgrade which affected the majority of websites in terms of their keyword rankings. The main reason for these changes occurred as there was an underlying question asked by the search engine – will t he viewer benefit from seeing this piece of content?
As it turns out, intent and relevancy for user’s search queries are crucial for Google to determine the quality of the web-page. A huge focus on webmasters to ensure their content is helpful, rather than simply keyword stuffing to try and boost rankings.
Google releases “Possum” 2016 Organic Search
Google’s ‘Possum’ algorithm was quietly released into the stratosphere. “Possum” is the name given to an unconfirmed but documented update which to most significantly impact Google’s local pack and local finder results. The update occurred on 1 September 2016, but since the update was never officially confirmed by Google, local SEOs have been left to hypothesize about the potential update’s purpose and concrete effects. The impacts of “Possum” have led to filtered results based on affiliation and businesses beyond city borders moving up in SEO rankings.
Google Launches Personalised Search 2004 Organic Search
Google’s personalised search was initially introduced in 2004 in beta. On April 20 2005, the service was made available in a non-beta stage, yet it was still a separate entity to regular Google search. The algorithm analyses people’s recent search history and suggests the most appropriate search results.
MOZ Is Released 2004 Organic Search
Rand Fishkin launched SEOMOZ, now known only as ‘Moz’ in 2004. Since its introduction, it has become the SEO industry authority to determine a site’s rankings for search engine optimisation. Although companies were once only concerned with having “good” SEO, now relevant content must also be considered for searchers and site visitors to enhance the user experience.
PageRank Is Introduced 1998 Organic Search
The first of many Google metrics to be introduced is PageRank, an algorithm used by Google Search to prioritise websites in their search engine results. Named after Larry Page, one of the founders of Google, it works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
Ask Jeeves 1997 Organic Search
Who can forget Jeeves? In April 1997, Ask Jeeves was launched as a “natural language search engine.” It used human editors to try to match search queries and was powered by DirectHit, which aimed to rank results based on their popularity, but that technology proved to easy to spam. In 2006, Ask Jeeves was became Ask.
Welcome Yahoo 1994 Organic Search
Yahoo! was founded in January 1994 by Jerry Yang and David Filo, who were Electrical Engineering graduate students. They created a website named “Jerry and David’s Guide to the World Wide Web”. The Guide was a directory of other websites. In April 1994, Jerry and David’s Guide to the World Wide Web was renamed “Yahoo!”. The yahoo.com domain was created on January 18, 1995.
The First Search Engine Is Created 1990 Organic Search
The original implementation was written in 1990 by Alan Emtage, then a postgraduate student at McGill University in Montreal, and Bill Heelan, who studied at Concordia University in Montreal and worked at McGill University at the same time. It is a tool for indexing FTP archives, allowing people to find specific files. Due to limited space, only the listings were available and not the contents for each site.