History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Blogger.com Is Bought By Google    

Google, the world’s most-used internet search engine, acquired Blogger, a web service which has fuelled the rapid rise of the web journals popularly known as weblogs.

“Blog” Becomes A Used Word    

Prior to 1999, the word “blog” didn’t exist as a colloquial, used word. However, it officially became defined in 1999. 

The First Blog Arrives    

Credited to Swarthmore College student, Justin Hall, currently an American journalist and entrepreneur, the blog begun as a web-based diary. 

The Digital Age Has Officially Arrived    

In the 1990s, everything changed for marketers. With the popular rise in computer usage and, most significantly, the dot-com bubble, marketers shifted focus from traditional mediums like television, print media, and direct mailing to their online equivalents. 

The Furrow    

In 1895, the original content marketer John Deere published ‘The Furrow,’ a magazine for farmers. In hopes of being a resource to his customers, the content was educational, teaching  farmers how to be better business owners.