History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

NY Times and the Guardian reveal that the firm Cambridge Analytica harvested 50 million Facebook profiles and used that data to help Donald Trump’s election team    

The data analytics firm that worked with Donald Trump’s election team and the winning Brexit campaign harvested millions of Facebook profiles of US voters, in one of the tech giant’s biggest ever data breaches, and used them to build a powerful software program to predict and influence choices at the ballot box. The New York Times is reporting that copies of the data harvested for Cambridge Analytica could still be found online.

Universal Analytics Is Released    

The release of universal analytics was beneficial to digital marketers globally. Universal analytics allowed users to connect multiple devices, to track data more accurately and create custom metrics. 

Real-Time Analytics    

Google’s Real-Time analytics provides up-to-the-minute data on what is currently happening on a brand or company’s site or app. Data is updated seconds after an action is taken on the site or app. 

Google Analytics Is Released    

For digital marketers, Google Analytics was just the tool needed. Providing data on a site’s visitors customer journey and behaviour, the service was offered by Google in November 2005. Now, companies can view and report upon their online marketing campaigns and turn insight into appropriate action.