Augmented Reality: A New Way to Shop

Augmented reality on an iPhone

Major AR apps started hitting the scene back in 2017, and ever since they’ve become popular with e-commerce giants looking to get behind the technology. Companies like Amazon and Ikea have developed AR apps that are changing the way customers buy their furniture. The technology allows shoppers to view a graphically generated piece of furniture in their room via their phone screens. This ideally gives a customer insight into what their possible buy will look like, a feature that could ultimately reduce the overall number of returns for a company.

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