Couch Potatoes Rejoice! Netflix Is Launched 1999 technology
Two software engineers, Reed Hastings and Marc Rudolph founded Netflix to rent movies on DVD. However, with the potential of streaming videos and TV shows, the service adopted a monthly subscription model: unlimited rentals for a single monthly rate.
Web Feed Formats Are Launched 1999 technology
RSS is the first version of the web feed formats used to publish frequently updated works in Netscape. RSS feeds enable publishers to populate and publish information automatically. Additionally, RSS feeds provide users with to-the-minute updates from favoured websites.
PageRank Is Introduced 1998 Organic Search
The first of many Google metrics to be introduced is PageRank, an algorithm used by Google Search to prioritise websites in their search engine results. Named after Larry Page, one of the founders of Google, it works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
Ask Jeeves 1997 Organic Search
Who can forget Jeeves? In April 1997, Ask Jeeves was launched as a “natural language search engine.” It used human editors to try to match search queries and was powered by DirectHit, which aimed to rank results based on their popularity, but that technology proved to easy to spam. In 2006, Ask Jeeves was became Ask.
Who Can Forget Hotmail? 1996 Email Marketing
In 1995 Hotmail co-founders Sabeer Bhatia and Jack Smith pitched their idea of a free email service to the venture capital firm Draper Fisher Jurveston. The first praised the idea, but couldn’t fathom how this service would attract users and be profitable. However, HoTMaiL (with HTML in upper case letters) was launched to much fanfare. The unlimited storage was one of the main USPs.
CLASSMATES.COM Hits The Scene 1995 social media
Created by Randy Conrad, Classmates.com is a social media website that assists its members find, connect and keep in touch with friends and acquaintances from school life. In early 2008, Nielson Online ranked Classmates as no.3 in unique monthly visitors amongst social media channels.
In 1994, the first third party payment service for processing online credit cards was released. SSL (Secure Sockets Layer) also became the first security technology to establish an encrypted link between a web server and browser. This link ensured that all data that was shared between the server and browser remained confidential.
Coining ‘Banner Advertising’ 1994 Paid Advertising
In October 1994, the founders of Hotwired were brainstorming ways to pay their writers when they lit upon the idea of selling ad space in large quantities. Thus the term ‘banner advertising’ was coined. AT&T were one of the first companies to purchase ad space to promote themselves in the web magazine.
Welcome Yahoo 1994 Organic Search
Yahoo! was founded in January 1994 by Jerry Yang and David Filo, who were Electrical Engineering graduate students. They created a website named “Jerry and David’s Guide to the World Wide Web”. The Guide was a directory of other websites. In April 1994, Jerry and David’s Guide to the World Wide Web was renamed “Yahoo!”. The yahoo.com domain was created on January 18, 1995.
The Digital Age Has Officially Arrived 1990 Content Marketing
In the 1990s, everything changed for marketers. With the popular rise in computer usage and, most significantly, the dot-com bubble, marketers shifted focus from traditional mediums like television, print media, and direct mailing to their online equivalents.
The First Search Engine Is Created 1990 Organic Search
The original implementation was written in 1990 by Alan Emtage, then a postgraduate student at McGill University in Montreal, and Bill Heelan, who studied at Concordia University in Montreal and worked at McGill University at the same time. It is a tool for indexing FTP archives, allowing people to find specific files. Due to limited space, only the listings were available and not the contents for each site.
In 1989 Peapod, based in the US, launched the first online grocery store. Two brothers, Thomas and Andrew Parkinson, were developing a new way to shop. With DOS programming software, dial-up modems and floppy disks, they created Peapod.com, and shopping from a computer for home-delivered goods was born.
The First Tablet In The World 1987 technology
The Linus Write-Top, released in 1987, allowed users to write directly on the screen with the included stylus. It is not a touch screen but a touch screen in which a voltage is applied to the screen edges, and a stylus detects the voltage at the touched location.
Windows 1.0 Is Released 1985 technology
Released on November 20, 1985 as the first version of the Microsoft Windows line, the Windows 1.0 is a personal computer. Its development was spearheaded by the company founder, Bill Gates, after seeing a demo of a similar software suite known as Visi On at COMDEX.
The First Online Community 1985 social media
Being the first online community, the WELL (Whole Earth “Lectronic Link) started with a dialogue between the fiercely independent writers and readers of the Whole Earth Review. This set the tone for the intellectual and social gathering that continues to this day.
The Mac Is Introduced 1984 technology
Directed by Ridley Scott, Apple introduced the Apple Macintosh personal computer in a commercial that’s only national airing was during the third quarter of the Superbowl XVIII. English athlete Anya Major performed as the unnamed heroine. She represented the coming of the Macintosh as a means of saving humanity from “conformity”. The theme of the commercial was an allusion to George Orwell’s noted novel, Nineteen Eighty-Four.
MICROSOFT OPERTATING SYSTEM DEVELOPED 1980 technology
MicroSoft Disk Operating System, MS-DOS, was an operating system for x86-based personal computers mostly developed by Microsoft. It was the most commonly used member of the DOS family of operating systems and was the main operating system for IBM compatible personal computers during the 1980s and the early 1990s.
Michael Aldrich, an English inventor and entrepreneur, invented online shopping, known originally as teleshopping. Aldrich’s system connected a modified TV to a real-time processing computer via a domestic telephone line. It enabled online transaction processing between consumers and businesses, or between one business and another, a technique that evolved into eCommerce.
The First Mass Marketing Email Is Sent 1978 Email Marketing
In 1978, Gary Thuerk sent an email promoting DEC machines to 400 users via ARPANET. It resulted in $13 million worth of sales for DEC machines (and a few complaints!). From the start, email launched itself as an effective channel for direct marketing.
The First Email 1971 Email Marketing
While working on ARPANET, the precursor to the internet, Raymond Tomlinson invented email. Initially messages could only be sent and read on the same computer. It is believed the first email message Tomlinson sent was the top row of keys on the keyboard – QWERTYUIOP.
The Foundation Of The Internet 1969 technology
On 1st October 1969, the first ‘Advanced Research Projects Agency Network,’ the precursor to today’s internet, communications was sent between Kleinrock’s lab at UCLA and the Stanford Research Institute (SRI) under the direction of Elizabeth Feinler. It was an early packet switching network and become the foundation of the Internet.