History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Outdoor Advertisement Rentals    

It wasn’t long before people realised they could cash in on leasing advertising space. The earliest known billboard leasings date back to 1867.

AIDA Model    

E. St. Elmo Lewis, an American advertising advocate, developed the AIDA (Attention, Interest, Desire, Action) model. This maps a theoretical customer decision journey, from the moment a brand or product attracts consumer attention to the point of action or purchase. This ‘Purchase Funnel’ is still used today.

The Furrow    

In 1895, the original content marketer John Deere published ‘The Furrow,’ a magazine for farmers. In hopes of being a resource to his customers, the content was educational, teaching  farmers how to be better business owners.

The First Catalogue    

Sears, Roebuck and Co., now American department stores, issued the first catalogue.The catalogue featured sewing machines, bicycles, sporting goods and automobiles.

Wanted: Strayed or Stolen    

In 1650, the first newspaper advertisement appeared. If offered rewards for 12 stolen horses.

Heading Back In Time    

With the invention of the printing press in 1440 by Holy Roman Empire Johannes Gutenberg, businesses began plastering posters on walls and doors within their communities. The first poster advertisement in English was placed on church doors in London in 1492.