Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.
Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.
Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.
Instagram advertising, which was previously only available to large brands, is now rolled out for all brands. The Facebook advertising platform is used for audience targeting, so advertisers creating ads don’t have to worry about learning how to target audiences on a new channel.
Facebook bought Whatsapp, the mobile-messaging channel, for $22 billion in 2014. At the same time, the tech start-up had 400 million active users. In 2013, the platform generated $10.2 million revenue.
Google’s most recent algorithm update changed local search results and modified how location search queries are understood by the search engine, making it easier for users to discover what was “near them.”
Twitter advertising is released for all businesses, whether small, medium or large. Previous to 2013, only large companies with global followings were able to take advantage of Twitter’s advertising offer.
Facebook purchased Instagram, the popular photo sharing social network for $1 billion. Mark Zuckerberg stated, “We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagram on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook. This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all.”
A significant 40% of consumers check and read their emails through their smartphone. This requires brands and companies to up their mobile marketing and mobile optimisation, to guarantee that traffic to site converts accordingly.
In April 2012, Google launched the Penguin update. This latest algorithm allowed the search engine to better catch sites that resulted in spammy search results, especially sites that used blackhat means to receive inbound links.
Constantly testing and releasing new algorithms to guarantee that searchers receive the most relevant information, Google launched its latest algorithm, Panda. The algorithm requires sites to feature rich content.