The opening week has not disappointed from a football or a social media perspective. Hundreds of thousands of updates, memes and videos have been sent and shared across the world about the opening games.
How accurate have our social media predictions been?
Before the tournament started, we predicted each stage using social media. Our current accuracy rate after every team has played their first match is 57%.
Other notable organisations that also made predictions are Goldman Sachs (43% accuracy), Bloomberg (50% accuracy) and Australia Zoo’s Predictaroo (60% accuracy). Currently Flopsy the Kangaroo is beating all of us, however she hasn’t made a prediction for every match.
|Brazil v Croatia||Brazil||Brazil||Brazil||Brazil||Brazil|
|Cameroon v Mexico||Mexico||Draw||Draw||Mexico||N/A|
|Netherlands v Spain||Netherlands||Draw||Draw||Spain||Netherlands|
|Australia v Chile||Chile||Draw||Chile||Chile||Chile|
|Colombia v Greece||Colombia||Draw||Colombia||Colombia||N/A|
|Costa Rica v Uruguay||Costa Rica||Draw||Uruguay||Uruguay||N/A|
|England v Italy||Italy||Draw||Draw||Italy||Draw|
|Ivory Coast v Japan||Ivory Coast||Draw||Draw||Draw||N/A|
|Ecuador v Switzerland||Switzerland||Draw||Draw||Ecuador||N/A|
|France v Honduras||France||France||France||France||N/A|
|Argentina v Bosnia||Argentina||Argentina||Argentina||Argentina||N/A|
|Germany v Portugal||Germany||Germany||Germany||Germany||Portugal|
|Iran v Nigeria||Draw||Draw||Draw||Nigeria||N/A|
|Ghana v USA||USA||Ghana||Draw||USA||N/A|
|Algeria v Belgium||Belgium||Draw||Belgium||Belgium||N/A|
|Korea v Russia||Draw||Draw||Russia||Russia||N/A|
NB Goldman Sachs and Bloomberg also predicted the scores for each match.
Only Predictaroo called the Spain v Netherlands game correctly. Uruguay’s loss to Costa Rica was also unexpected. These upsets are hard to predict but they have also made the competition compelling to watch and unmissable.
Want to find out our predictions for the next matches? Download the report now!
A team performance
Those that use social media are using it well. Fans are being fed training, pre and post-match updates, and motivational messages. They are also using it as an opportunity to thank fans for support and share their images.
— NFS BIH (@NFSBiH) June 15, 2014
— England (@england) June 14, 2014
We even got a special mention from the Socceroos!
— Socceroos (@SocceroosReply) June 13, 2014
We’re delighted to see that England joined Instagram. This was set-up a few days before the opening match and it already has over 44,000 followers. Can this latest social media addition give them the edge over Uruguay on Thursday?
Twitter – managing the conversation
Twitter has made an excellent effort at managing and distributing data about the World Cup. Embracing their own description of themselves as the “live medium”, the site and feeds are organised to make it easy to follow teams and what’s happening.
You can find trends quickly and pick a team to support – you can then pick a profile picture to show who you are following.
The Twitter Data feed pushes out informative data about where the conversation is happening, most mentioned players, number of tweets during games, conversation peaks and most popular images. Every tweet has an image with key stats to maximise engagement.
— Twitter Data (@TwitterData) June 17, 2014
By doing this Twitter have a much greater share of the conversation and buzz around the World Cup and also makes their advertising platform more attractive. If they create this type of structure for major events such as the Olympics and elections then they will firmly establish themselves as the go-to social network.
Taking advantage of the event
You don’t have to be a sponsor or in the football business to use the World Cup as a promotion.
The competition opens up opportunities to touch open cultural and country differences (what would a fish finger sandwich be in Brazil?), or to raise awareness of what’s happening in Brazil such as the weather.
— Birds Eye UK (@BirdsEyeUK) June 12, 2014
— BBC Weather (@bbcweather) June 15, 2014
With a little bit of thought you can use events such as the World Cup to start a conversation about what you do. Using the event hashtags and promoting tweets can drive awareness and traffic.
Top social moments
Defeated by the Netherlands, Spain’s defence came under Twitter’s beady eye:
BREAKING: Live picture of Spain’s defense: pic.twitter.com/eFEKYU7aFU
— World Cup 2014 (@World) June 13, 2014
How the Dutch are seeing the Spanish defence tonight: pic.twitter.com/TNeglFgp5k
— Becci (@BecciBoopLFC) June 13, 2014
oh I just love watching Spain’s defense play so much 🙂 pic.twitter.com/jGbxJlqGxX
— Josee C (@JoseeC_17) June 13, 2014
We’re looking forward to see what RVP’s next move will bring!
— ST Sports Desk (@STsportsdesk) June 14, 2014
— SOCCER.COM (@soccerdotcom) June 14, 2014
Apparently almost as many people complained about first-timer Neville’s commentary during the England v Italy match as they did about the vuvuzela horns during 2010. His dulcet tones didn’t please everyone but Neville has at least addressed his detractors on Twitter:
1st live co-comm last night-sometimes u have to take the criticism – it will only make me better- thanks for the feedback(ahhahaha)!
— Philip Neville (@fizzer18) June 15, 2014
We’re recording Phil Neville’s commentary to play next time the baby won’t sleep.
— Matt Kitson (@mattkitson) June 14, 2014
— Paul Durham (@6diddy6) June 14, 2014
No one in the England team has come under more scrutiny than Rooney. He has even taken to Facebook to confront the issue:
Hopefully on Thursday he will be putting his critics to rest:
Wayne Rooney’s best goals at the World Cup! pic.twitter.com/PyDa2Lpaw9
— Footy Humour (@FootyHumour) June 14, 2014
Join the conversation!
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