A Brief Guide to Panda 4.0

What is Panda 4.0? Google uses a variety of complex computer algorithms to determine which results a user sees when …

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What is Panda 4.0?

Google uses a variety of complex computer algorithms to determine which results a user sees when they search for something.

In this case, Panda 4.0 is the fourth significant iteration of the Panda algorithm, originally launched in 2011.

How does Panda 4.0 affect search results?

Panda is concerned with displaying the best possible quality search results for a user.

It is the search algorithm which helps point users in the right direction so they don’t have to ask questions like ‘do I trust this website?’ – and it is designed to prevent poor quality websites from working their way into Google’s top search results.

How will this affect my website?

At MintTwist we are always working hard and constantly in anticipation of a large Google update like Panda 4.0.

There may be fluctuations in your search rankings for certain keywords, and this is to be expected with an update like this. However, we continue to adapt our approach to SEO to keep in-line with Google’s constant updates. With a campaign dedicated to creating the best website possible, we strongly believe that your search rankings will improve overall and recover if they have been impacted by Panda or another algorithm update.

At MintTwist we continuously strive to provide the most up-to-date service for our clients and this requires quick response and reaction to any algorithm changes.

As such, we provide a regular look at back links to your website, and in doing so strengthen your website rankings further with each algorithm change.

What can I do next?

The Panda 4.0 algorithm is focused on quality, so it makes sense to focus on making your website the best it can be. This can be done through producing relevant and engaging content for your target audience.

At MintTwist we will be concentrating on providing the best and most relevant website possible, and you should too.

TL;DR – 3 quick tips for Panda 4.0 health

Get a head start on the Panda 4.0 algorithm by focusing on:

  • Tailored, useful and relevant pages for different types of searcher (customer)
  • Regularly updated and useful sources of information such as a blog or knowledgebase
  • Ensure anywhere linking to your site reflects the quality you want Google to assume you have

If you think you have been effected by Panda 4.0, please get in touch with us today via minttwist@finnpartners.com and we will be happy to help.

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