Updated in november 2020
Writing a blog post or article can be tricky sometimes. It is very easy to write a blog post, but writing a sublime and readable post is a completely different thing. However, this as many other things in life is a disciple that can be learnt with practice. Below we offer ten best tips to write a consistent blog post.
Decide on what topics you want to write about
Before start writing your piece of content, think about the overall structure of your post: intro, body, conclusion etc. It is a good soft skill to be spontaneous, but try to follow a clear pattern when writing on your site. Blogs are enjoyed by so many because people enjoy reading about others opinions. People like opinion because we all form our own opinion based on what we read, watch, see and share.
Look for the right inspiration
Cannot find the right topic? Just use ahrefs tool to get some inspiration for topics ideas. Find interesting articles clicking on Content explorer > write your desired topic > choose option (in the title, in content, in URL, etc.). The tool will display a wide range of articles that already have good DR and good traffic. Take a look at them and think of possible topics for your article.
Write an engaging headline
Now that you know what are you writing about, it is the time to create a killer headline.
Headlines are the first thing that your readers will see on your site, so you better work hard on this part. As they say, you are not a master yet, just copy the masters. After years and years of research on advertising and copywriting, some headlines have proven to be more effective than others. For example, “how-to” and ” list post” templates are the most effective ones:
“How to” post titles:
- How to become a successful entrepreneur
- How to cook vegetables for your kids
- How to make your retirement account bigger
List Post headlines:
- 5 Best tips to grow your website traffic
- 15 Ways you can cook a turkey for your next Christmas party
- My pet is bored with the lockdown: 10 best tips to keep him active
Ensure it’s well linked up
A blog post should not be one link after the other. Overloading it with links is off-putting so choose appropriate words at appropriate intervals. If you want a link to your services or products page makes sure the word which will link to that page is related.
Quality vs. Quantity
It is true that readers might get bored with your content if it is too long, but the thing is that there is no such thing as too much content. How frequently Googlebot crawls the content you produce is not a metric of your content being good or bad or being this too much. In change, it is recommendable to check in Search Console: it will tell you about the impressions and clicks you are getting. And this is an indication of how your site is doing.
Make the content SEO-Friendly
SEO-friendly content is designed in a certain way that helps search engines understand what it is about. This is, what user queries it is responding to, and what insights other users will learn from your piece. The search engines will then show your article for relevant user queries and will position it on top on the SERP.
Do it with passion
Blogging as anything you do can be a tricky business unless you do it in a passionate way. People like passion and it is easy to pick up on. The most successful bloggers are incredibly passionate about what they write about. Therefore, do not just choose a topic for the shake of it: pick one that makes you feel right for it. Write about something that you truly love, and something you want to keep learning about (while sharing with others your knowledge).
Proof-read your blog
When you have written your blog read it again, and then again. Try to find any mistakes and ways to improve the structure, the words and the tone. If your piece of content is not written in an appropriate manner and contains bad grammar, your readers will penalise it. Moreover, Google has algorithms to identify bad user experiences, and if Google sees users leaving your blog, it can hurt your SEO.
Keep an eye on the format
Ensure that the blog does not contain huge paragraphs and endless sentences. The font needs to be easy to read, so not too small or too big. Also, focus on readability: make your piece attractive to the audience by adding some bolds and italics. Add some bullet points and lists to catch readers’ attention to make the content easier to digest.
Give good advice that is easy to remember
If you want your readers to love to you and your content, give a unique point. Share with your audience your experience, points of view about a certain topic and, if so, shed new light on an old problem. People are just hungry for new and innovative content that answer their questions.
Get the right keywords in
Try to put yourself in the reader’s shoes. What keywords would people use to search for your blog post? Include as many of them in the body as possible and try to keep them as natural as possible. Keywords are not just good for your SEO strategy, they are also useful to help you find what your audience is looking for (their interest), and how you can answer their questions. To start with it, select one primary keyword and add up to 5 to 10.