Love it or hate it, social media is the best platform for monitoring instant sentiments and feelings towards topical events. This year’s Budget was no exception and we’ve collected our top tweets below.
Unsurprisingly, most of these tweets were aimed at George Osborne and not flattering.
Many companies are frightened of social media for this reason – they may be painted in a bad light and everyone can read their customer complaints. No one wants a feed bombarded with bad comments.
However, social media’s downside is also its upside – it creates the opportunity to respond directly and quickly to the person complaining, publicly or privately. Other channels cannot do that.
To Osborne’s credit he has persevered with Twitter when he could have easily abandoned the account given the amount of abuse he receives on it. He has chosen not to respond (publicly).
This is probably the best strategy for a politician but for many companies this would not be the right approach. It is essential to have a good response strategy in place before any negative comments appear. Being well prepared not only shows professionalism, but a willingness to engage regardless of what is being said.
These are our favourite tweets – we’ll just have to imagine how Osborne would respond…
Top 10 Budget Tweets
— Jaffa Cakes (@RealJaffaCakes) March 19, 2014
— Channel 4 News (@Channel4News) March 19, 2014
Bad news for supermarkets
If George Osborne changes the pound coin, what’s he going to do with all the shopping trolleys?
— Andy Mitchell (@MrAndyMitchell) March 19, 2014
Behind the scenes
— Andrew Bloch (@AndrewBloch) March 19, 2014
— HuffPost UK (@HuffPostUK) March 19, 2014
Alternative use for the new coins
If I had a pound for every time someone mentioned the new coin, I’d put them all in a sock and hit George Osborne with it.
— Chris (@ChribHibble) March 19, 2014
You’ve been warned Harry
Didn’t think we’d realise that the new £1 coins are HORCRUXES DID YOU @George_Osborne?
— TechnicallyRon (@TechnicallyRon) March 19, 2014
An oldie but a goodie
Breaking news – George Osborne can’t open the door at No. 11, it’s stuck and he can’t budget.
— Tony Cowards (@TonyCowards) March 19, 2014
— Mirror Politics (@MirrorPolitics) March 18, 2014
At least someone will be happy…
Say what you like about George Osborne, but he’s done a lot for alcoholic bingo playing pensioners. #Budget2014
— Carl Maxim (@carlmaxim) March 19, 2014