Updated in november 2020
A new form of website promotion comes from the mushrooming field of social media, in which people are encouraged to interact and respond to each other’s blog postings and comments.
You should be aware that there are a few different types of social media: blogs, social networking websites, social bookmarking websites, forums, new networking sites, plan the perfect visual marketing campaign, and social review sites.
Don’t be upset if the distinctions between types of social media tend to blur. Social media help promote your website by sending direct traffic, producing links to your website, and generating awareness.
Begin a business blog
Want links to your website? Begin a business blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your website’s PageRank. Consistency and relevant content are key. If you have a blog on a third-party blog website, occasionally find reasons to talk about and link to your own domain.
Become part of a social media community
Some of the best online communities for business include Facebook, LinkedIn, and Twitter. In addition, you may want to participate in a social bookmarking community in which members share with each other information about websites, articles, or news items that they like (or don’t like). These include Digg, Delicious, StumbleUpon, and Google Bookmarks. Search engine spiders troll these websites looking for links to something new and relevant. You can usually place a link to your website in your profile, but the biggest gain comes when other people mention you (which generates traffic to your website), link to you (which increases your PageRank and brings traffic), or bookmark you (which increases your PageRank and brings traffic).
One important reminder, don’t join a community to spam them or talk incessantly about your business. Like any community, you must listen, comment, and make a genuine contribution to the good of others. Don’t hog the conversation. Otherwise, your self-serving links and comments will hurt your reputation.
Promote your site in online forums and discussion lists
This is the ‘old school’ social media method. The Internet offers thousands of very targeted e-mail based discussion lists, online forums, and groups made up of people with very specialised interests. Use Google Groups to find appropriate groups. Search online for blogs or other forums.
Don’t bother with groups consisting of pure spam. Instead, find groups where a serious dialogue is taking place. Don’t use aggressive marketing and overtly plug your product or service. Rather, add to the discussion in a helpful way and let the signature at the end of your e-mail do your marketing for you. People will gradually get to know and trust you, visit your website, and do business with you.
Ask visitors to bookmark your site
Make the most of your strategy on TikTok & Snapchat
With the rise of interactive platforms such as TikTok and Snapchat, users are able to offer more convertible and personalised information, such as videos and images with tailored filters. Thus, marketers are starting to experiment with these features to reach younger audiences. As an example, on Snapchat, you can see beauty tutorials, news, or even fitness tips. On the other hand, TikTok offers short and continual clips that allow a different type of engagement with users. Brands such as Guess and Universal Pictures have already discovered the benefits of using these sites.
Plan the perfect visual marketing campaign
Online videos are the best type of content to generate more shares and conversions. Video sites such as YouTube and Vimeo will quickly attract new segments of the audience due to the nature of its visual content. Video sharing sites count with a wide range of pros for marketers, such as:
- Video content is easier to digest, as reading or scrolling is not needed.
- Thanks to apps and new platforms, video creation content is easier than ever.
- With the popularity of tutorials and workshops, this kind of content is king if you are looking to educate your audiences.
The most popular video hub, YouTube, registers over one billion user visits daily, which makes it mandatory for every brand to have a presence there.
Social review sites
What do you do when you are going to a place for the first time? Check on the online reviews, of course! If you are aware of the importance of having good reviews, do not think twice, and have a presence on sites such as Yelp and TripAdvisor. This will help your business to dilute a lot of doubts when users check into your business reviews. Here we give you a couple of tips to make the most of your social review sites:
- Understand the customer’s perspective. Identify what your customers are missing from you and work on it. Customer experiences are an excellent way to improve your overall strategy.
- Try to solve your customers’ problems. Use your customers’ reviews to engage in a conversation with your audience, and solve any problems that they are facing before they become real challenges.